Mike Doute

Provide strategic marketing consulting and digital campaign management for national private equity firms.

• Lead multi-channel paid media strategy (Google & Bing Ads), driving sustained lead growth while lowering acquisition costs.
• Align marketing, sales, and web optimization to improve lead quality, conversion rates, and pipeline efficiency.
• Deliver data-driven insights through reporting and analytics, ensuring accurate measurement and compliance.
• Communicate emerging marketing and technology trends to executives through a weekly newsletter.

Led SEO and content strategy for multi-site ecommerce business.

• Managed SEO and content strategy for multiple ecommerce sites, optimizing product feeds and promotions to drive growth.
• Collaborated with product and web teams to launch features and product lines, improving UX and fueling cross-channel revenue gains.
• Ran social and paid media campaigns (Facebook, LinkedIn ABM), consistently exceeding engagement, revenue, and ROAS targets.
• Built analytics dashboards and implemented tracking, enabling data-driven decisions and contributing to double-digit organic search growth.

Led digital marketing strategy and campaign execution for vacation rental and real estate clients.

• Helped clients grow revenue through tailored mixes of SEO, PPC, content creation, and website enhancements.
• Developed new digital marketing products that expanded ICND's service offerings and created additional revenue streams.
• Advanced web analytics standards for the vacation rental industry, improving measurement frameworks and decision-making.